lexus name origin

Guri Bee

less than a minute read

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19-10-2024

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The Luxury of a Name: Unpacking the Origins of Lexus

Luxury car brand Lexus is known for its sleek designs, innovative technology, and unparalleled comfort. But have you ever wondered about the origin of its name? It's a story that reflects the brand's aspirations and evolution.

Q: What does the name "Lexus" mean?

A: The name Lexus was chosen for its simple, modern sound and its global appeal. It was carefully crafted to have no specific meaning, allowing it to be interpreted differently by diverse audiences.

Q: How was the name chosen?

A: According to Toyota, the name Lexus was chosen after a global survey and extensive testing. The process involved evaluating thousands of potential names, ultimately selecting one that was "easy to remember, pronounce, and visually appealing."

Q: What was the original name considered for Lexus?

A: Interestingly, the original name considered for Lexus was "Venusian." However, it was deemed too unconventional and ultimately rejected.

(Source: https://www.reddit.com/r/AskReddit/comments/1g65v/what_is_the_origin_of_the_name_lexus/)

Beyond the name's simplicity, there's a deeper meaning embedded in its choice. By choosing a name with no inherent meaning, Toyota aimed to create a brand identity that was adaptable and could resonate with different cultures and demographics. This strategy allowed Lexus to establish itself as a truly global luxury brand, appealing to a diverse range of customers.

The choice of Lexus also reflects the brand's commitment to innovation and technology. The name's modern sound and visual appeal evoke images of sophistication and cutting-edge design, which perfectly aligns with the technological advancements found in their vehicles.

In essence, the name "Lexus" is more than just a collection of letters. It represents a deliberate and strategic choice that encapsulates the brand's vision for luxury, innovation, and global appeal.