how to make snapchat filters for events

Guri Bee

2 min read

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23-10-2024

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How to Create Engaging Snapchat Filters for Events: A Step-by-Step Guide

Snapchat filters have become a staple of modern events, offering a fun and interactive way for attendees to capture and share their experience. Whether you're planning a birthday party, corporate event, or even a wedding, creating custom filters can elevate the excitement and leave a lasting impression.

This guide will walk you through the process of designing and submitting your own Snapchat filters, utilizing insights from the vibrant community on GitHub.

Understanding the Basics

Before diving into the specifics, let's clarify a few key points:

• Types of Filters: Snapchat offers two main types of filters:
  • Geofilters: These are location-based filters, tied to a specific geographical area. They are great for events with a fixed venue.
  • On-Demand Filters: These are custom filters that you can create for any occasion, regardless of location. They are perfect for events that span multiple locations or are virtual.
• Cost: Geofilters have a cost depending on the size of the area and the duration. On-demand filters have a flat fee per submission.
• Submission Process: You'll submit your filter designs through the Snapchat Lens Studio, a free software available for download on their website.

Step-by-Step Guide to Creating Snapchat Filters

1. Brainstorming:

   • Theme: What is the overall theme or message of your event?
   • Target Audience: Who are you trying to reach with your filter?
   • Visual Elements: What imagery or text would best represent your event?
   • Functionality: Do you want your filter to have special effects, animation, or AR features?

   Example: For a corporate event, you might consider a filter with the company logo and a fun animation of confetti falling.

2. Designing the Filter:

   • Snapchat Lens Studio: Download and install Snapchat Lens Studio (available for Windows and Mac).
   • Templates: Lens Studio provides various templates as starting points.
   • Visuals: Use high-quality images, logos, or illustrations. Ensure they are clear and easily recognizable.
   • Text: Keep text concise and readable.
   • Animation: Use animation to add a dynamic touch. Explore different animation techniques to enhance engagement.

   GitHub Tip: Find inspiration on GitHub for filter designs and code examples! Search for repositories tagged with "Snapchat Lens Studio" or "AR filter".

3. Submitting the Filter:

   • Guidelines: Familiarize yourself with Snapchat's filter submission guidelines and policies.
   • Specifications: Ensure your filter adheres to the required dimensions and file formats.
   • Description: Write a clear and compelling description for your filter, explaining its theme and purpose.
   • Location: If it's a geofilter, define the specific area where you want it to be active.
   • Dates and Times: Specify the start and end dates and times for your filter.

4. Review and Approval:

   • Review Period: Snapchat reviews submissions, typically within a few business days.
   • Rejection: If your filter is rejected, review the feedback provided and resubmit with necessary adjustments.
   • Approval: Once approved, your filter will be available on Snapchat for users within the specified location or for anyone to use.

Adding Value and Promoting Your Filter

• Unique Design: Make your filter stand out! Incorporate creative elements that reflect the unique aspects of your event.
• AR Features: Consider using augmented reality features like face masks or object recognition to enhance the user experience.
• Social Media Promotion: Share your filter design across your social media platforms to encourage people to use it.
• Hashtags: Utilize relevant hashtags in your social media posts so users can easily find and share your filter.

Final Thoughts

Creating engaging Snapchat filters for events is a fantastic way to add a personalized touch and increase user engagement. By following these steps and incorporating elements of creativity and ingenuity, you can design memorable experiences that will leave your attendees talking about your event for days to come.