exit in ux

Guri Bee

2 min read

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23-10-2024

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The Art of Exit: Mastering the End of the UX Journey

In the world of user experience (UX), we often focus on the "happy path" – guiding users smoothly through a product's features and functionality. But what about the "exit"? The moment when a user decides to leave your website, app, or service?

This seemingly insignificant moment holds significant weight. A well-designed exit can leave a lasting positive impression, fostering loyalty and encouraging future engagement. Conversely, a poorly handled exit can lead to frustration, abandonment, and a damaged brand image.

Understanding the Exit: A UX Perspective

Think of the exit not as the end, but as a potential starting point. It's an opportunity to:

• Gather valuable feedback: What led the user to leave? What could have been improved?
• Cultivate user relationships: Leave a lasting positive impression by offering support or additional resources.
• Promote continued engagement: Encourage users to return through personalized offers or follow-up communication.

Key Questions to Consider:

Here are some key questions to ask yourself when designing your exit strategy:

• Why are users leaving? Understand the reasons behind their departure. Is it due to task completion, dissatisfaction, or simply a lack of interest?
• What information do you need to collect? Consider using exit surveys, feedback forms, or analytics tools to gather valuable insights.
• How can you make the exit experience seamless and positive? Ensure a clear and consistent interface, provide clear instructions, and offer support options.
• How can you encourage future engagement? Consider offering discounts, exclusive content, or reminders about upcoming events.

Examples from the Real World:

1. Amazon's "Frequently Bought Together" Recommendations:

[Source: https://github.com/UX-Research/UX-Research/issues/203]

Amazon excels at using the exit point as an opportunity to encourage further engagement. By displaying "Frequently Bought Together" recommendations, they subtly guide users towards additional purchases, capitalizing on the user's intent and potentially leading to increased sales.

2. Dropbox's "Continue" Button:

[Source: https://github.com/UX-Research/UX-Research/issues/206]

Dropbox utilizes a "Continue" button in its onboarding flow, offering users the option to resume the process at a later time. This encourages completion without overwhelming the user, providing a more flexible and user-friendly experience.

3. Netflix's "Are You Still Watching?" Feature:

[Source: https://github.com/UX-Research/UX-Research/issues/210]

Netflix's "Are You Still Watching?" feature addresses a common user pain point – accidentally leaving a show running. By gently prompting users to confirm their intent, Netflix reduces unnecessary data consumption and enhances user satisfaction.

Beyond the Exit: Building Long-Term Relationships

The "exit" in UX is not simply about ending an interaction, but about building lasting relationships with users. By understanding their needs, providing a positive experience, and encouraging future engagement, you can transform the exit from a goodbye into a new beginning.